Is SEO Marketing Dead? 3 Ways to Leverage It in the Digital Marketing Era
Whether or not SEO is “dead” has been on the minds of many marketing professionals. One of SEO’s most popular myths is that ROI (return on investment) is hard to come by, but this is simply not true. As digital marketing grows and innovates, some people mistakenly assume that SEO is a dated strategy in […]
Digital Marketing – Who Should You Write For?
The digital transformation of businesses and buyer behaviour has not finished being a hot topic simply because these changes substantially impact the buying journey and business practices in all company sectors. Activities. Write For Clients You Don’t Have! It is easier to write for your existing clients because you know them well. However, this editorial […]
PopUp And PopIn Ads – Do You Know The Difference?
PopUp ads are graphic teasers that are displayed in pop-up windows. Surely you are used to seeing this type of advertising. Sometimes they are obnoxious, but it is a good strategy to increase your audience. Many companies use this promotional tactic. The objective of this method is to attract traffic to a specific website, be […]
Chatbots In Digital Marketing Communication
Chatbots are intended to replace employees in service. What are chatbots? How can they be used in practice? What areas of application and experiences are there? The article illuminates the topic and gives answers. Chatbots as digital service employees Chatbots are emerging as a serious competitor for apps right now. They are independent of operating […]
What Is Endomarketing And How Is It Applied In The Company?
Have you heard of endomarketing? Also known as internal marketing, it is becoming a more and more critical factor for companies. Focused on improving the employee experience, endomarketing uses marketing tools towards workers themselves and not towards customers. We are facing an activity that arises from the synergy between the marketing and human resources departments. […]
Why Do Influencer Marketing?
The media have changed, and with them, the content creators. Among many others, one of the consequences of this new reality has been the appearance of new leaders of interest, the so-called influencers. Those people whose opinion can mobilize a large number of people, their followers, are considered such. As expected, someone with the ability […]
The 13 Most Common Mistakes In a Content Marketing Strategy
Here are some of the biggest mistakes made in inbound marketing, and especially in content marketing. Some will be obvious to the more experienced but are still being committed. Others, on the other hand, are produced at a more advanced level. Avoiding mistakes in content marketing strategies is essential for them to succeed. Since sometimes […]
11 Strategies for Building and Maintaining a Successful Online Business
There are all sorts of reasons why millions of budding entrepreneurs decide to launch an online business, whether it’s because it can be incredibly inexpensive, more flexible, or because it can provide a huge income and growth potential. However, before turning your idea into a successful business venture, you must allocate plenty of time to […]
Digital Marketing – Understanding Technology In Current Marketing
The executives of today’s companies face the tough challenge of connecting with the best marketing actions that their firms need to promote products and services and, above all, reach their natural audience. And it is a technological challenge because many of these executives are not digital natives, do not have digital knowledge, and are unaware […]
Difference In Online and Offline Marketing
Online and offline marketing, which is better? The answer is simple: count on both for your marketing strategy in order to achieve success in your project. If you have doubts between online and offline marketing or think that traditional marketing has died because of digital development, it is not like that. You should analyze your […]