Category: MARKETING

Tips To Gain Visitors Confidence In Your Online Shop

The solution: Firstly, you have to “prove” that your online shop is a real, serious, tangible company where everything is going well, and secondly, that what you are claiming is really behind your offers. And that’s how it works. Create Legal Certainty Of course, this notice applies to everyone who is on the Internet for […]

Digital Marketing – Who Should You Write For?

The digital transformation of businesses and buyer behaviour has not finished being a hot topic simply because these changes substantially impact the buying journey and business practices in all company sectors. Activities. Write For Clients You Don’t Have! It is easier to write for your existing clients because you know them well. However, this editorial […]

Inbound Marketing & Account-Based Marketing – The Winning Strategies of B2B?

Are you a B2B company and want to set up a differentiating digital strategy adapted to your sector? Two winning strategies are available to you: inbound marketing and account-based marketing (ABM). B2B being in substantial evolution, these two strategies are set to gain momentum in the years to come. Find out why one or the […]

PopUp And PopIn Ads – Do You Know The Difference?

PopUp ads are graphic teasers that are displayed in pop-up windows. Surely you are used to seeing this type of advertising. Sometimes they are obnoxious, but it is a good strategy to increase your audience. Many companies use this promotional tactic. The objective of this method is to attract traffic to a specific website, be […]

Content Marketing on LinkedIn For Branding and Customer Acquisition

LinkedIn is a strategic marketing channel in B2B communication. But only those who do regular content marketing on the platform will be seen, found and build trust to be booked or sold. But how does successful content marketing on LinkedIn succeed? Find out in this post why you should regularly display content on LinkedIn and […]

B2B Digital Marketing Automation Report 2021

How does marketing automation succeed? In the B2B area? For the fourth time in a row, Experts illuminate the current trends and technological developments for modern marketing with marketing automation B2B companies in various industries. The central result of the Marketing Automation Report 2021 is: For B2B companies, it is essential to make better use […]

Instagram Marketing – 5 Tips for SMEs

Dear advance, lateral and further thinkers, How is this for you guys? Time and again, we experience that it is difficult for small and medium-sized companies to assert themselves against the competition. Large companies dominate most industries. Small businesses have to fight for every customer, and it isn’t easy to acquire new customers. Search engine […]

What Is Endomarketing And How Is It Applied In The Company?

Have you heard of endomarketing? Also known as internal marketing, it is becoming a more and more critical factor for companies. Focused on improving the employee experience, endomarketing uses marketing tools towards workers themselves and not towards customers. We are facing an activity that arises from the synergy between the marketing and human resources departments. […]

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