Category: MARKETING

Facebook Marketplace – What Is Facebook Marketplace

Facebook continued to develop. Not only did some jobs get a visual overhaul, but new features were also introduced. Probably the biggest and most important innovation is the marketplace, which has gradually been released for various countries. The social network is therefore no longer just for talking to friends, you can now also earn money […]

Crisis Marketing – New Opportunities After COVID-19

Experts capture all their professional experience in Crisis Marketing, new opportunities after COVID-19, a book that seeks to help companies make this way out of the crisis easier. Without magic recipes (that do not exist), applying their own methodology and common sense to a new context. Context and analysis, learn from mistakes The objective of […]

Successful Marketing With Search Engines

Since the successful search engine, Google found its most important business model today, there have been numerous suggestions for improving the existing model. The necessity of the existing model remains undisputed. However, a lot has happened and developed since the classic establishment of SEO marketing. The issue today is so complex that it is also […]

SCAMPER Technique – How it is useful for positioning on the Internet

What is the SCAMPER technique? SCAMPER is an acronym that represents the words: Substitute, Combine, Adapt, Modify, Put in other uses, Delete, and Reorganize. This technique is very common to innovate, while for positioning on the Internet it is very useful in creating content. Often times, the SEO copywriter or copywriter goes through a creative […]

The Different Forms Of Online Advertising And Their Advantages

Companies have to consider a variety of things in order to survive and succeed in the market. This also includes advertising. There are more than enough reasons to advertise. Advertising can, for example, raise awareness, increase sales, and help to stand out from the competition. Online advertising plays a prominent role in times of digitization. […]

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