Mass Marketing: The Advantages Of Mass Marketing
When designing the Marketing strategy of a company it is essential to know our target audience in-depth, as well as their behavior and their preferences and habits when purchasing a product or service. If we have not determined the type of user that is the focus of the business, the sales and customer service strategies […]
SMS and Email Marketing – Two Determining Tools In The Digital Strategy For Companies
Profitable, effective, and capable of generating leads, SMS Marketing and Email Marketing are two channels of communication with our clients that must be part of our digital strategy with help of email and sms marketing software. Email Marketing The use of email as a marketing tool has established itself as one of the most effective […]
Ideas To Promote Products and/or Services On Instagram
Instagram is a very powerful social network for business. It allows you to speak directly to the consumer. Sharing values, interests, and creating a strong community. In this article, I will explain step by step how to activate the purchase of products on Instagram. In addition, I will teach you a series of strategies to […]
Digital Marketing Has Made Human To Establish Trustful And Secure Relationships
The shaking of the environment in the face of uncontrollable events is supplying a rapid change in strategies for any brand that wants to continue fighting to be chosen in the purchase decision. Faced with any threat or weakness, opportunities arise that hope to be seized by the most skillful and fastest. Digital marketing knows […]
Facebook Marketplace – What Is Facebook Marketplace
Facebook continued to develop. Not only did some jobs get a visual overhaul, but new features were also introduced. Probably the biggest and most important innovation is the marketplace, which has gradually been released for various countries. The social network is therefore no longer just for talking to friends, you can now also earn money […]
Digital Marketing – Digital tools for marketing
When preparing a marketing plan, you can not only take into account the objectives and the times. In this temporary planning, it is also very important that you take into account what are the useful and practical tools that can help you improve the results from their use. In this article, we present some of […]
What is influencer marketing?
Influencer marketing is considered one of the most important new movement in online marketing. The term originated primarily in connection with the Instagram platform. The word describes quite well what this type of marketing is about. What exactly it is and how you can use it for your own marketing is discussed in more detail […]
Crisis Marketing – New Opportunities After COVID-19
Experts capture all their professional experience in Crisis Marketing, new opportunities after COVID-19, a book that seeks to help companies make this way out of the crisis easier. Without magic recipes (that do not exist), applying their own methodology and common sense to a new context. Context and analysis, learn from mistakes The objective of […]
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[CPC]Cost Per Click – Reference Online Advertising Model
In the language of digital marketing, many anglicisms and acronyms are used that may be strange to those who approach this world for the first time. When it comes to internet advertising, one of the most widely used terms is CPC. It is important that you know it and know well what Cost per Click […]
What Is Marketplace?
Term coined by John Sviokla that defines the site on the Internet where they carry out interactions trade between different companies. It is also the place where apps for mobile devices are marketed and purchased. In short, it is the place in the network where commercial actions are carried out, just as in the market […]