Category: TECHNOLOGY

Why All Companies Should Embrace the Digital Age

All businesses, no matter what industry they find themselves in, should be embracing the digital age. Digital transformation is wholly vital to the growth and expansion of your business moving forward, and it could offer plenty of benefits to you. Not only can it increase communication between staff and different teams, but it can also […]

Digital Accessibility Of Customers – This Is How You Do It Better

Marketing and the associated strategies have changed noticeably in the past year. A few years ago, cold calling by telephone was still highly functional and reliable to attract customers. Today other methods are leading. In the context of digitization, new strategies and opportunities are constantly developing that you can also use. But how exactly do […]

Chatbots In Digital Marketing Communication

Chatbots are intended to replace employees in service. What are chatbots? How can they be used in practice? What areas of application and experiences are there? The article illuminates the topic and gives answers. Chatbots as digital service employees Chatbots are emerging as a serious competitor for apps right now. They are independent of operating […]

Instagram Marketing – 5 Tips for SMEs

Dear advance, lateral and further thinkers, How is this for you guys? Time and again, we experience that it is difficult for small and medium-sized companies to assert themselves against the competition. Large companies dominate most industries. Small businesses have to fight for every customer, and it isn’t easy to acquire new customers. Search engine […]

What Is Endomarketing And How Is It Applied In The Company?

Have you heard of endomarketing? Also known as internal marketing, it is becoming a more and more critical factor for companies. Focused on improving the employee experience, endomarketing uses marketing tools towards workers themselves and not towards customers. We are facing an activity that arises from the synergy between the marketing and human resources departments. […]

Do You Want To Buy a Drone? Then You Must Follow These Critical Criteria.

Drones are becoming more and more critical in the professional environment, but they are also becoming increasingly popular for recreational use. The choice of drones is broad, so it isn’t easy to find a suitable model. This article will find an overview and a few tips on the most important purchase criteria for drones. Types […]

What Types of Problems Can We Solve With Machine Learning Techniques?

Machine learning can be used to address different types of problems. These can be grouped into categories according to the kind of technique with which their resolution is undertaken. This article aims to give you an overview of machine learning paradigms and the types of problems they are commonly used for. Machine Learning Paradigms As […]

Automated Marketing – Keys to Conquer Your Customers and Their Portfolio

Marketing Automation, also known as Marketing Automation, is a technology that above all will help you increase your sales volume and new customers. That easy. In an era in which “old-fashioned” sales have stopped working and in which it is essential to adapt to the new environment, betting on effective online marketing strategies that are […]

How To Manage a Crisis in Social Networks – Every Company Has One From Time To Time

A brand’s reputation is built by solving three simple questions: Who are you as a brand? . When we define brand values, archetypes and personality. Who do you say you are? . How we communicate the message to our audience What do people say you are? . How the audience receives the message and interprets […]

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